Newcomers take to the slopes with new winter sports campaign

Settlement ISC Community, Settlement & Community News

Immigrant Services Calgary (ISC) and Seekers Media are partnering on a new visibility initiative that will be welcoming newcomers to Alberta and connecting them with winter sports.

The new initiative, #NewSkiAb, shows people of diverse backgrounds talking about their first experiences with traditional Canadian activities like skiing and snowshoeing. In addition, some lucky individuals and their families will have the opportunity to receive free lessons and trips to winter activities around Alberta to help introduce them to their new home in the province. It is hoped that this initiative can help newcomers with increasing their sense of belonging and building of their Canadian identity.

Links to newcomer stories from #NewSkiAb can be found on and Supporters of the initiative are encouraged to use the hashtag #NewSkiAb to celebrate their immigrant story and journeys as they engage in winter adventures.