Using Social Media for Career Branding

As online reputation is becoming increasingly important for career management in today’s digital age, job seekers and workers need to navigate their personal career brand and how it plays out on social media.

Are you consistently showing your best, authentic self online? Are you making full use of tools and networks available?

Learning Objectives:

Understand the importance of balancing online and “offline” presence

Examine personal career brand messaging online

Identify social media platforms that best showcase individual strengths

Examine content creation strategies

Learn tools, tips and tricks to measure and increase online engagement

Facilitator : Huong Vo (Certified Career Strategist )

Facilitator: Tayler Amatto— Senior Associate,

   Financial Advisory at PwC Canada